We Are HOODJABI
HOODJABI was born out of a desire to revolutionise modest streetwear to prove that dressing modestly doesn't mean compromising on style, quality, or confidence. We create pieces that allow women to express who they truly are, on their own terms.
Our Story
It started with a simple but powerful question: why should modest fashion mean settling for less? Frustrated by the lack of contemporary, high-quality options for women who wanted to dress modestly without blending into the background, HOODJABI was founded to fill that gap and change the conversation around modest fashion entirely.
From hooded abayas to activewear and outerwear, every piece we design is crafted with intention. We combine premium fabrics, thoughtful construction, and modern silhouettes to create clothing that moves with you whether you're heading to the gym, the streets, or anywhere in between.
Award Winning Fashion
We're proud to have been recognised as Runner-Up at the Islam Channel Business Awards 2025 in the Fashion Category a testament to the hard work, passion, and community that drives everything we do. This recognition means the world to us, and it only fuels our commitment to keep pushing boundaries in modest fashion.
A Community Built on Confidence
HOODJABI is more than a brand it's a movement. With over 5,000 followers on Instagram and an incredible 6000 followers on TikTok, we've built a community of women who refuse to choose between their values and their style. Every day, we're inspired by the women who wear HOODJABI and own every room they walk into.
What We Stand For
- Modesty without compromise — fashion that honours your values
- Quality you can feel — premium fabrics built to last
- Contemporary design — streetwear-inspired styles that are always on trend
- Inclusivity — because every woman deserves to feel seen and celebrated
Join the Movement
Whether you're discovering HOODJABI for the first time or you've been with us from the beginning welcome. This is your space. Explore our latest collections and find pieces that feel as good as they look.
Follow us on Instagram and Tiktok to stay connected with the community.