About us

Hi, I’m Sadia, and I’m the founder of Hoodjabi. My journey into the world of fashion began with a personal struggle finding clothing that allowed me to be active, comfortable, and still stay true to my values of modesty. As a fashion design graduate, I was frustrated by the lack of creative, stylish options for women like me. The modest fashion industry, at the time, seemed limited and uninspired. It didn’t reflect the modern, active, and dynamic lifestyle I wanted to lead.

That’s when I decided to create Hoodjabi a brand that would not only meet the practical needs of modest fashion but also push the boundaries of creativity and design. I wanted to show that modesty can be empowering, not limiting. Hoodjabi was born out of a desire to revolutionise modest streetwear, combining high quality fabrics, contemporary designs, and comfort to create pieces that allow women to express themselves confidently, without compromising on their values.

At Hoodjabi, we believe that fashion should be inclusive. Our mission is to empower women from all walks of life to embrace their unique style, and to show the world that modesty can be both powerful and fashionable. Whether you're running errands, working out, or enjoying a day out with friends, Hoodjabi offers versatile, stylish, and premium quality garments that fit seamlessly into your life.

We are committed to changing the narrative around modest fashion and creating a community where every woman feels seen, heard, and celebrated. With every piece we create, we aim to redefine modest streetwear and inspire a movement of confidence, inclusivity, and creativity. Through Sisterhood by Hoodjabi, we create spaces that empower, connect, and uplift women. We’re also proud to give back to the wider community by supporting charitable initiatives like Bana al-Khayri, helping to make a positive impact beyond fashion.

Thank you for being part of the Hoodjabi story. We’re excited to continue this journey with you.